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Millennials and Their Makeup

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By: TOM BRANNA

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Millennials are smitten with color cosmetics, according to findings released by analytics firm Tabs Group. Tabs found younger and older millennials are heavy cosmetics buyers; i.e., those who purchase more than 10 types of products a year. For example, 44% of 18- to 24-year-olds were heavy cosmetics buyers, along with 40% of 25- to 34-year-olds. But older ladies like their lipstick, as well. Nearly a third of 35-44 year-olds were heavy cosmetics buyers, and consumers ages 65-74 were heavie...

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